Friday, October 19, 2007

Axe commercials and robot girl

I thought the AXE commercials were stupid. I mean sure they make people laugh but who really would buy into that stuff? I guess all lot of men do. But honestly, my brother and boyfriend use(d) Axe and its not because of their advertising, it just smells good to them. I think their commercials are too sexual and they try to be funny but they are not. I was also surprised to find out in class that Axe and Dove are managed by the same people. Isn't that ironic! Dove promotes beauty on the inside and purity and Axe promotes girls acting like pigs to be all over the guys. Nowadays, many think that ads have to be sexual to get attention or sell products, and I don't think that is true. The Ravenstock commercial was funny but they did a little too much extra to promote the product.
With the beer robot girl commercial, that was very sexist. They made her seem like a servant and like she just opens herself(body) up to whatever. They made her seem like the ideal beer girl. I didn't like it at all. But I guess thats how all beer commercials are, this is the first time I saw them use a robot though. Its kind of insulting to females because it makes us look like we need to be turned into robots, or were not perfect enough.

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